Changes to Arizona Law Regarding Advertising Requirements for Contractors

AZ Flag Brick Wall
September 15, 2021
News

FOR IMMEDIATE RELEASE
Wednesday, September 15, 2021

CONTACT:
Breanna Bang, Public Information Liaison

Changes to Arizona Law Regarding Advertising Requirements for Contractors

PHOENIX, Ariz., (September 15, 2021) - Advertisements for home repairs and remodeling services are everywhere from Facebook to Angie's List. Arizona recently passed legislation changing the advertising requirements for licensed Arizona contractors, making it easier to advertise on television, radio and online.

Advertising by Licensed Contractors

Currently, licensed contractors are required to list their ROC license number on all published advertisements, vehicles with contractor signage, radio advertisements, television advertisements, letterheads and other documents used to correspond with the licensee's customers or potential customers.

Beginning on September 29, 2021 (the general effective date for 2021 Arizona laws), new legislation allows an exception to that requirement. Licensed contractors no longer need to include their license numbers on vehicle, radio, internet or billboard advertising if the advertisement includes a web address AND if the license number is "prominently displayed on the website." 

Prominently displayed on the website means:

  • The advertisement complies with all other requirements listed under A.R.S. § 32-1124 and A.A.C. R4-9-109;
  • The provided website address links directly to the licensee's home page; and
  • The licensee's name and ROC license number:
    • Appears directly on the licensee's home page;
    • Is clearly visible, and is not hidden behind graphics, photos, or other obstructions;
    • Is in an appropriately sized font; and
    • Is not in the website's footer.

Note that licensees are still required to include their ROC license number on all bids, contracts, estimates, and documents used to correspond with the licensee's customers or potential customers. See A.R.S. §§ 32-1124(B)(2) and 32-1158(A).

Advertising by Unlicensed Individuals and Entities

The new legislation does not change the advertising requirements for unlicensed individuals or entities. In addition to not being allowed to advertise or perform any of the work required to be completed by a licensed contractor, unlicensed entities are still required by Arizona law to have the exact phrase "Not a Licensed Contractor" on any and all advertisements.

Home and Property Owners

Arizona Registrar of Contractors reminds Arizona home and property owners that just because an ad says it, does not mean it's true. Always check the license before hiring a contractor by visiting the Agency's website at www.roc.az.gov or by giving the Agency a call during normal business hours at (877)-692-9762.

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